communities of commerce:building internet
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प्रकाशन तिथि: अक्तूबर 05, 2007
Connect and collaborate--in our Internet age, these two words have
taken on a whole new meaning. What they refer to and describe, the
essence of community, is the much-discussed and increasingly important
subject that authors Stacey Bressler and Charles Grantham explore in Communities of Commerce.
Beginning with a look at the importance of community in our lives,
Bressler and Grantham examine what the notion has come to mean. They
compare today''s exploding pace of change with the revolution in
knowledge exchange that stemmed from Gutenberg''s invention of the
printing press in the mid-15th century. More than simply enabling
information to be shared by a greater number of people, the printing
press led, ultimately, to a change in how humankind viewed itself. Even
more profoundly (and much more rapidly), the Internet has not only
expanded our ability to connect with each other, it has entirely
transformed our notions of time, space, relationships, and community.
Believing the "primary benefit of the Internet is that it gives people
the ability to connect and be more closely related to others who share
their purpose," the authors illustrate how companies can most
effectively relate this benefit to their business models. They discuss
the factors that are driving and pulling businesses toward online
communities of commerce, as well as the transformation this requires,
and provide practical guidance on how to build and sustain effective
communities. If organized better, this book could have been shorter and
more hard-hitting; however, the authors have done a good job in using
interesting (and refreshingly uncommon) case studies to demonstrate the
practical importance of an otherwise nebulous concept. --S. KetchumWrite your translation here.